NOTE: Originally published under the name “Poe Ghostal” on the now-defunct toy review website The Toy Pirate.
Toy Vault made its first impression on the action figure industry back in 1998, when it released a number of action figures based on J.R.R. Tolkien’s Lord of the Rings. They got the license through the Tolkien Estate, as opposed to ToyBiz, who had the rights only to the movie figures. Unfortunately, Toy Vault’s figures were soon overshadowed by the movie trilogy and the merchandising juggernaut behind it.
So Toy Vault moved to other literary niche markets—specifically, the works of H.P. Lovecraft. Instead of action figures, Toy Vault chose the ironic route, producing lovable stuffed animals of Lovecraft’s evil deity and his brethren—everything from your standard Cthulhu to Secret Agent Cthulhu and Dracthulhu, and even plush Shoggoths and Gugs.
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